This blog post is part of
The Shift: Latest Thoughts on the Direct Brand Economy.
Dec. 04, 2019
By Craig Coleman
Table of Contents
As IAB CEO Randall Rothenberg noted in his opening remarks, the Direct Brand Summit is the world’s largest gathering of direct brands, with over 1,000 attendees. This second annual meeting was a unique opportunity to experience many points of view from the people who are building and leading the direct brand economy. And while we cannot possibly convey the vast amount of knowledge shared, we have assembled the topics that generated the most discussion. Debunking Media Buying Myths Susan Hogan, Senior Vice President of Research & Measurement at IAB, revealed some surprising findings from her in-depth Direct Brands: Media & Customer Acquisition Study. In sharp contrast to the popular . . .
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